Job Title:

Growth Marketing Director

About Cybint

Cybint and TDX SaaS division (TDX) provide education and skills training for careers of the future. Our vision is to change lives globally through digital transformation, while empowering individuals to thrive in the digital economy. TDX does this by partnering with Higher Education to deliver our programs to reskill students and by working with Businesses to upskill their current workforce.

TDX is looking to hire a full-time Director of Growth who will lead the performance marketing team, develop lead gen strategies based on KPIs, and execute marketing lead generation needs for our Enterprise Suite.

Job Responsibilities

· Work closely with the VP of Marketing and Head of Sales on KPIs and lead gen strategy related to revenue goals

· Market the company’s enterprise suite through a variety of channels including website, email, social media, and advertising

· Manager digital marketing budget and ROI expectations

· Lead a team of performance marketing and partner marketing professionals

· Utilize analytics platforms to develop insights and action items intended to generate leads

· Execute on growth marketing initiatives across all organic and paid channels, including but not limited to: LinkedIn, SEM, SEO, Display and more

· Utilize data and insights to have a deep understanding of TDX’s audience, customer lifecycle, acquisition funnel, and identify opportunities for growth

· Collaborate cross functionally with Marketing, Product, Commercial, and Tech to intelligently scale demand and lead generation efforts

· Assists with lead routing, list uploads, and data management between sales and marketing systems

· Track, analyze and report on performance metrics

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Education and Experience

· 6+ years’ experience in lead generation, digital marketing, or strategic performance roles ideally B2B2C

· 6+ years’ experience with PPC, SEM, and paid advertising, A/B testing, and Google Analytics

· Experience building, managing and optimizing digital marketing campaigns

· Experience selling to higher education is a bonus

· Strong analytical thinking skills with data driven decision making capabilities

· Highly collaborative and motivated as well as goal-oriented

· Excellent project management skills

· Strong time management and organizational skills

· Strong written, verbal, and interpersonal skills

· Bachelor’s Degree (Marketing, Communications, or Business) preferred

· Experience with Hubspot or other CRM

· Experience leading a team preferred

Please apply via this e-mail: marketing-careers@cybintsolutions.com

Exciting News: Cybint joins ThriveDX - Read the announcement or visit the site!